1
people have this problem
01
THE PROBLEM
The airline has lost or delayed my suitcase. I don't know what I'm allowed to buy, what evidence I need, how much I can claim or who I need to chase.
Evidence: Passengers describe filling in multiple forms, struggling with baggage reference numbers, incorrect information on tracking systems, reimbursement questions and airlines failing to respond. (Reddit)
02
Why IT MATTERS
YouGov found 71% of British holidaymakers find at least one part of booking a holiday stressful. Group trips introduce additional coordination and payment problems on top of normal travel planning.
03
what people currently do
People use comparison sites and supplier websites, phone providers for quotes, track tariffs in spreadsheets or wait until a renewal notice forces a decision.
REAL PROBLEMS. REAL PEOPLE. BETTER WAYS