2
people have this problem
01
THE PROBLEM
I'm ready to take my driving test but getting an actual test slot has become a job in itself.
Evidence: Learners describe getting up for the 6am release, joining queues of 15,000–20,000+ people, eventually reaching the booking site and finding no suitable tests, then spending weeks looking for cancellations. (Reddit)
02
Why IT MATTERS
WRAP found 82% of UK citizens were putting at least one non-recyclable item into their recycling, showing that misunderstanding is widespread. England's newer “Simpler Recycling” reforms were specifically introduced to standardise what councils collect. (Wrap)
03
what people currently do
People rely on shared calendars, reminder apps, family messages, fridge notes, to-do lists, spreadsheets, email and memory, then often deal with tasks only when they become urgent.
REAL PROBLEMS. REAL PEOPLE. BETTER WAYS