1
people have this problem
01
THE PROBLEM
Owning a car means remembering MOT, tax, insurance, servicing, breakdown cover and other dates — and getting one wrong can cost me money.
Evidence: Drivers regularly admit discovering their MOT or tax expired weeks earlier simply because they lost track of the date. Others explicitly ask how people manage all the different vehicle renewals. (Reddit)
02
Why IT MATTERS
FOI figures reported in 2026 showed around 5.6 million people overpaid PAYE tax by approximately £3.47bn in 2023/24. Separately, around 730,000 refunds worth £624m went unclaimed in the following reported year. (Financial Times)
03
what people currently do
People move between chatbots, phone queues, email and social media, often repeating the same information to different customer-service agents.
REAL PROBLEMS. REAL PEOPLE. BETTER WAYS