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2
people have this problem
01
THE PROBLEM
Why is figuring out whether something can be recycled still so difficult — and why are the rules different depending on where I live?
Evidence: UK Reddit users describe checking council websites, confusing definitions of plastics, different coloured bins and contradictory packaging labels. (Reddit)
02
Why IT MATTERS
28% of UK broadband customers are out of contract, and Ofcom says in-contract customers spend around £7–£9 a month less on average. Only 18% of households switched broadband provider last year despite potential savings.
03
what people currently do
Drivers download several parking apps, create multiple accounts, keep payment cards stored in each one and work out which app a particular car park requires.
REAL PROBLEMS. REAL PEOPLE. BETTER WAYS
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