1
people have this problem
01
THE PROBLEM
Organising a holiday with friends has turned into project management: dates, budgets, flights, accommodation, payments and hundreds of WhatsApp messages.
Evidence: People describe struggling to agree dates, collect money, compare accommodation, accommodate different budgets and keep booking information in one place.
02
Why IT MATTERS
Private operators issued close to 13 million parking charge notices in 2023/24, and the rate subsequently reached around 41,000 notices per day. Motorists regularly turn to Reddit and MoneySavingExpert simply to understand their rights and the appeal process.
03
what people currently do
Parents buy from approved school-uniform suppliers, look for second-hand items, use hand-me-downs or buy generic supermarket alternatives where the school allows them.
REAL PROBLEMS. REAL PEOPLE. BETTER WAYS