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1
people have this problem
01
THE PROBLEM
When I move house, why do I have to remember dozens of organisations and update my details with all of them individually?
Evidence:
02
Why IT MATTERS
Massive frequency. 68% of people surveyed by Ofcom in 2025 had experienced a delivery problem in the previous six months. Around 4.1bn parcels were delivered in the UK in 2024/25.
03
what people currently do
I create more folders, use bookmark search, delete things when I notice them and occasionally try extensions or bookmark tools, but the mess gradually builds up again.
REAL PROBLEMS. REAL PEOPLE. BETTER WAYS
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