4
people have this problem
01
THE PROBLEM
Planning what we're going to eat every week is exhausting, so we overspend, shop constantly or waste food.
Evidence: A UK Reddit poster describes a couple going to the supermarket almost every day because they can't think of meals for the week. Others explicitly describe the mental load of meal planning.
02
Why IT MATTERS
Research published in 2025 found only 29% of UK consumers said they'd repaired a large household appliance during the previous year, with cost and hassle among the barriers to repair. A major UK repair study collected almost 6,000 responses, reflecting substantial interest in the issue. (NIM e.V.)
03
what people currently do
I add notes to designs, write extra documents, create task tickets and answer questions as they come up, but I still tend to discover gaps after the work has started.
REAL PROBLEMS. REAL PEOPLE. BETTER WAYS